Shop Locally in Pacific Palisades on Small Business Saturday Nov. 24

Small Business Saturday is on Nov. 24 this year, two days after Thanksgiving. It is a day for everyone to support the small businesses that their community thrives on.

American Express founded the day in 2010 to help small businesses get exposure during the holiday season, when they might be otherwise overlooked. With retailers buzzing around the holidays, it is important to support local small businesses that rely on their neighbors in order to continue prospering and building the local economy in Pacific Palisades.

Pacific Palisades Chamber of Commerce President Nicole Howard said shopping locally at independent stores is crucial to the survival of your town. 

"For every $100 spent in the Palisades, $68 comes back here in taxes, payroll, hiring, et cetera," she said. "When you decide to purchase online not one cent comes back here. If you want to keep the charm and warm and personal service, support our local stores."

"Don't fight the mall mess," added Chamber Executive Director Arnie Wishnick. "Keep it local. Keep the Palisades vibrant."

Last year, 100 million people nationwide participated in Small Business Saturday by shopping at locally owned stores to help boost the economy and their communities.

Many Pacific Palisades businesses will be participating in Small Business Saturday, including Toppings, Party Pizzazz, Palisades Picture Frame, Vivians Boutique and more.

Click here for a complete list of Pacific Palisades businesses participating in Small Business Saturday. Simply type "Pacific Palisades" or "90272" into the map guide.

You can also “like” Small Business Saturday on Facebook by visiting www.facebook.com/shopsmall.

Everyone has locally owned businesses in their community, and shopping on Small Business Saturday is the perfect way to give back to the businesses you know and love in your community.

TELL US: What small businesses do you patronize in your town and what makes them great? Share in the comments below.