In an effort to create more brain awareness via the medium of film, the Topanga Film Institute, Saint John's Health Center and the John Wayne Cancer Institute have collaborated for a three part film series called: Neuro-Cinema and Beyond.
Additionally, in an effort to create brain awareness on a national level, internet video spots called "Neuro.bytes" will be aired online and through various other outlets. These video shorts include interviews from Los Angeles-area residents and physicians and employees at Saint John's Health Center and the John Wayne Cancer Institute about the brain. Questions asked were:
What is your favorite brain function and why?
Where does creativity come from?
What is the most frustrating thing about your brain?
If you could enhance one aspect of your brain, what would it be?