With a smorgasbord of more than 140 toppings on a sleek, 30-foot yogurt bar, Toppings Yogurt at 872 Via De La Paz is in its fifth month since opening its second Los Angeles area location in May, and customers are raving. The frozen yogurt business claims they have exactly 3,748,403 ways to eat frozen yogurt at their early website.
Foot traffic nearly outpaced the yogurt bar and scooping lines on Tuesday afternoon, with homemade brownies, fresh apple pie, Mother's animal cookies, real M&M's, the original vanilla wafers and an abundant selection of gummies. Teens Meg Dick, of Topanga, and Sage Wiley, of Brentwood, boasted about the raspberry pomegranate sorbet and the vanilla cupcake.
"It's the bomb," said Wiley.
Owner Jordin Mendelsohn said the season's are starting to shape up this month pumpkin yogurt and then egg nog yogurt coming for the holidays.
"People love it," he said about Toppings, which opened their first location in Beverly Hills. I get nothing but compliments. It looks beautiful and has a strategy that people understand. And I want people to get excited and look forward to coming back with their families."
Mendelsohn was the creative director and CEO at an advertising agency most of his life, but said he got introduced to the owner of the Beverly Hills shop and said he could make Toppings a player in the booming L.A. frozen yogurt scene.
"So I’ll come up with more categories for toppings iwth more than ever, with an idea and marketing so that it’s visually different and a more unique selling point," he said.
The logo for the Palisades store took on the idea of old-fashioned ice cream with a modern look, he added, and become a hang out in town.
"And it’s working," he said.
For favorite yogurt flavors and toppings, Mendelsohn said the most common is Oeros and sprinkles and gummies for the kids. Their homemade brownies and apple pie are the top selling yogurt for adults, he added. They also provide homemade granola from the bakery. For Halloween, there will be a new section, and Mendelsohn will bring in six new toppings for the kids, like orange and black sprinkles with bats and goats mixed in, and "bloody" bones.